Understanding Your Analytics
Available on Solo and Team plans.
ShipRelay tracks engagement across all three delivery channels so you can see which releases get read.
Metrics tracked
| Metric | Source | Description |
|---|---|---|
| Page views | Hosted changelog page | How many times each release was viewed |
| Email opens | Resend webhooks | Percentage of subscribers who opened the digest email |
| Widget impressions | Widget JS | How many times the widget popup was opened |
| Subscriber count | Subscribe form | Total confirmed email subscribers over time |
Dashboard views
- Per-release breakdown: See page views, email opens, and widget impressions for each published changelog
- Subscriber growth chart: Line chart showing subscriber count over time
- Best performing release: The release with the highest total engagement is highlighted
Data retention
Analytics data is retained for 12 months. After 12 months, data is automatically pruned.
Privacy
- Analytics data is visible only to you (enforced by row-level security in the database)
- Widget impressions use anonymous session IDs — no cookies, no PII
- Email open tracking is via Resend's standard tracking pixel
Tip
If you're seeing low email open rates, experiment with different audience tones. "User" tone tends to get higher engagement than "Developer" tone for non-technical audiences.